Babycakes NYC

My friend Erin owns a bakery in the LES called BABYCAKES. Its vegan, gluten-free, sugar-free, and wheat-free...and its NOT disgusting! The first three times I went there I thought it was a regular bakery. When I finally met her and learned it was actually healthy and all natural I couldn't believe it. You have to try it if you're Downtown. Its really great for kids with food allergies, because they can go nuts and have normal birthday cake without having to serve their friends dry gross hippie muffins made by crystal huggers, inevitably relegating the party to "whack" status, while simultaneously inducing a wave of child tears. Her treats have been featured in the greatest tales of our time including Thumbelina, Rapunzel, Labyrinth, The Dark Crystal, and The Last Unicorn. Its the stuff of princesses.

BabyCakes, the Book of Recipes: It's Here!.

If you want to know more about Erin's success, you can read the cover story I did on her and Tom Colicchio for Inc. Magazine. Tom loved the bakery so much he wrote the Foreword to her cookbook. Here's the article:


Inc. is a business magazine about entrepreneurs and its one of my favorite publications. You should read it next time you're on a plane for some inspiration. The pages are filled with winners!