WORK

Icons

Abel Tesfaye • Anna Delvey lol • Jackson Wang • Jon Batiste & Suleika Jaouad • John Legend • Lauren Hutton • Nelly Furtado • Ozzy Osbourne • Pharrell Williams • Post Malone • Troye Sivan • Tyla

Brands

Apple Music • Audi • Balmain x PUMA • Culturelle • Dannon • Dewar’s • Disney • Doritos • Dunkin Donuts • eHarmony • eos • Epic Records • Estée Lauder • FaZe Clan • Friends From New York • Frito Lay • Gillette • Google • Google Pixel 7 • Häagen-Dazs • Honda Goldwing • Instagram • Jim Beam • LIDL • Macy’s • Maybelline • Mercedes Benz • META • Musket Room • Neiman Marcus • Nike • Nivea • No. 6 Store • Playboy • Popeyes • Remy Martin • Salesforce • Samsung 5G • Smirnoff • Sweetgreen x David Chang • Target • Toyota • UGG • Verizon 5G • Virgin Voyages • Volkswagen • Walmart • WhatsApp • Wrangler • Zulily • 1800 Tequila • 88Rising

Agencies & Studios

Amazon Studios • Anonymous Content • Anorak Films • Arts & Sciences • BBDO • Believe Media • Caviar • Dentsu • Furlined • Hungry Man • Impostor TV • Missing Pieces • Mother • Mythology • Park Pictures • Partizan • Pretty Bird • Prophet • R/GA • RSA • Smuggler • Somesuch • Stink Studios • Superprime • Supply & Demand • Ways & Means • Weiden + Kennedy • VICE/Pulse Films

Directors

Ace Norton • Alice Kong • Allen Hughes • Ally Pankiw • Amanda Demme • Anton Cropper • Cam Hicks • Crystal Moselle • Danielle Levitt • Duncan Wolfe • Fatima Robinson • Jake Nava • Hannah & Adriana (SNL) • Henry-Alex Rubin • Henry Scholfield • Joachim Johnson • Malia James • Marc Webb • Matt Lenski • Matthew Dillon Cohen • Michael Dweck & Gregory Kershaw • Mike Piscitelli • Paul Briganti • Philippa Price • Rachel Morrison • Ricky Saiz • Rohan Blair-Mangat • Shaniqwa Jarvis • Sebastien Strasser • Speck & Gordon • Stuart McIntyre

Pharrell Williams

As Pharrell Williams' Marketing Director I led all communications for Pharrell and i am OTHER Entertainment, music, television and film, fashion, educational and philanthropic organizations, and dedicated YouTube channel. I oversaw all social media platforms for Pharrell and affiliated brands and worked with over 60 brand partners to ensure opportunities aligned with our brand and philosophy. Copywriting isn't just about the importance of messaging. When it comes to a global figure and global brand, every word counts. What we say and how we say it can inspire millions of people. I've seen it with my own eyes and it continues to inspire my current work.

VICE Magazine

As VICE's first Fashion Director, I wrote the Do's and Don'ts for the magazine's most popular series, produced and cast a fashion show featuring Willie Ninja and the House of Ninja, collaborated with brand sponsors when Ryan McGinley, Tim Barber and Patrick O’Dell were our photo editors. I assisted on shoots, styled ad partner campaigns and wrote press releases for all retail and fashion event-related news.

Inc. Magazine

Managed the editorial calendar and meetings for Jane Berentson, Editor-in-Chief. Wrote articles for the culture beat including two cover stories, fact-checked other writers' articles, and repurposed print pieces for online publishing. Wrote copy for Inc.TV pages, photo galleries and special packages. Promoted content across multiple social media platforms.

SpinMedia

As the Executive Editor and then General Manager of SPIN Media's flagship site Buzznet, I managed a team of fashion, music, and pop culture editors, writers, marketing team and community admins. I was responsible for using KPIs to inform short and long-term goals from editorial to media partnerships and branded series. I was responsible for hitting corporate benchmarks for traffic, retention and user behavior. Under my tenure, traffic to the female-driven influencer property increased 1.2MM unique users. I hired editors from VICE, Fader and Gawker to drive culture beats on the site to attract new UGC activity. From brainstorm to stakeholder meetings, I worked with other SpinMedia editors to share and cross-promote content and worked closely with the Product team to develop a roadmap and new product features. I helped grow Buzznet's social media footprint, promotions, marketing partnerships, events, and brand development. I oversaw sponsorship programs, content franchises, video series, and activations.

Diane Von Furstenburg

As DVF's eComm lead, I helped launch her first online retail platform. I developed our launch strategy and managed day-to-day execution of all online business aspects including sales, budget, promotions and customer experience, used data to curate the best product assortment based on historicals and oversaw catalog and product shoots.

Faze Clan

Managed an editorial and social media team as interim Creative Director to help bring cohesion between the cultural and gaming parts of the organization. I helped shape the brand voice to resonate with a diverse, global audience of 230 million fans. During my contract, I spearheaded new content and strategic collaborations, enhancing our presence in the cultural sphere. I aligned campaigns across Content, Gaming, and Merchandise teams and created a Brand Bible that fortified FaZe Clan's identity. These endeavors helped to refine our brand strategy and ensure partner messaging aligned with our ethos, contributing to a cohesive and impactful narrative.

At FaZe Clan, my role as Creative Director (contract) allowed us to shape a brand voice that resonated with a diverse, global audience. I spearheaded new content and strategic collaborations, enhancing the brand's presence in the gaming and cultural spheres. I aligned campaigns across Content, Gaming, and Merchandise teams and created a Brand Bible that fortified FaZe Clan's identity. These endeavors helped to refine our brand strategy and ensure partner messaging aligned with our ethos, contributing to a cohesive and impactful narrative.

Milk Studios

Developed Creative Strategy for Milk Studios to launch their fashion blog ahead of the unveiling of MilkMade Fashion Week.

Citizens of Humanity

Hired and trained a creative team and launched a Digital Strategy for AGOLDE, CoH’s premium youth collection.

The Musket Room, NYC

Implemented a Digital Strategy and Direct Marketing Campaigns for Nolita’s Michelin-Starred sister to RAF’S. Creative Strategy for launch of bespoke mobile outpost and meal kits.

Bird in Hand Winery

Created a Digital Content Strategy and Social Media Copywriting package that helped expand the award-winning winery and restaurant into a larger lifestyle brand.

Goldthread Tonics

Collaborated with Thunderwing on a major rebrand for an herbal tonic brand that launched exclusively in Erewhon. Created a Voice Brand Guide, Brand Bible, Web Copy, and Digital Strategy for website, packaging and social platforms.